Why Your Website Should Have a Distributor Portal

Your website should do more than attract new customers. It should empower your entire sales network. “When I say the website’s the hub of the wheel, I’m not just talking about your potential customer,” says Cyndi Masters. Your sales staff and distributors need instant access to the same tools, collateral, and content that drive your brand story forward.

When all your materials live online, they’re easier to update, cheaper to manage, and always current. “As your product changes, you don’t have to do a big printing run. It’s right there,” Masters explains. Videos, spec sheets, and brochures can be pulled up or printed anytime.

Stat: 65% of marketing content is never used by sales teams. Source: SiriusDecisions

That’s where a distributor portal comes in. “If you have proprietary things you don’t want competitors to see, your website can have a secure portal,” says Masters. Dealers and sales reps can log in to access the tools and data that help them sell. 

When built as a progressive web app, it even works offline, perfect for trade shows or showroom kiosks. “You’re giving them the tools to make their job easier, which in turn makes them sell more of your product,” Masters explains. 

A strong distributor portal supports your team and strengthens every link in your sales chain.