Supporting Your Sales Team as Website Stakeholders

Your website isn’t just for prospects. It should be a powerhouse resource for your sales team too. Think of it as the central hub for all your sales collateral. 

Anything your reps or dealers need to pitch a customer can live on the site for instant access. Brochures, spec sheets, videos, demos. All in one place. This beats the old days of lugging around printed catalogs that were outdated the minute they were printed. 

“All the things they need to support their sales pitch exist on the website,” says Cyndi Masters. It’s flexible, always up-to-date, and far less expensive than constant reprints.

One of the most underrated uses of a website is as a secure sales portal. If you have information you’d rather not show competitors, give your team and even key customers a login to access proprietary resources. That way, everyone selling your product is using the same materials. No more “I think we have a PDF of that somewhere.” It’s all in one place.

Now take it a step further. If your site is built as a progressive web app, your reps can even use it offline or as a kiosk. Imagine a dealer on a showroom floor with just an iPad, pulling up an interactive product comparison you provided. 

You’ve just armed them with better tools than your competition. Instead of saying, “Our tractor is the best value,” they can show it. You’re not depending on a third-party salesperson to remember your differentiators. You’re giving them visuals and data that make the sale easier.